Black Friday is projected to be the busiest shopping day of the year, despite 'Christmas creep'.
Even though retailers are offering deals earlier and earlier each holiday season, resulting in a "Christmas creep," Black Friday is still expected to be the busiest shopping day of 2018, by far, according to one retail tracking firm.
In addition, the top 10 shopping days of the holiday season are expected to account for almost 45 percent of this year's holiday visits, according to an annual survey by ShopperTrak. With all that money pouring into the span of just a few weeks, companies still have plenty of reasons to invest in the season.
"There's this myth out there that Black Friday isn't the holiday it used to be," with people citing Cyber Monday or even Amazon Prime Day as taking a larger share of sales online, said Brian Field, senior director of retail consulting practice at ShopperTrak. "But we've seen no degeneration to Black Friday weekend. ... It still beats [Super Saturday] by a mile."